Since joining Optus in 1992, Rob Parcell has held many senior roles across the company within operational, sales and marketing management.
Rob was appointed to the Managing Director, Optus Wholesale and Satellite in April 2012 and is responsible for the sales, marketing, operational and commercial functions of the Wholesale and Satellite division. He was previously the (Acting) Managing Director role of Optus Business (2010 – 2012) where he led all Optus enterprise business segments ranging from corporate through to government customers.
Prior to this, Rob held the position of Chief Executive Officer, Alphawest (2008 – 2010) where he managed all aspects of Alphawest’s business including sales, operations and delivery. Alphawest, which Optus acquired in 2005, has experienced significant growth since its integration with Optus and is now one of the top ten IT services companies in Australia.
Before joining Alphwest as CEO, Rob held the position of Director of the Southern Region with Optus from 2004 to 2008. In this role, Rob led Optus’ Southern operations focusing on all aspects of Victoria’s, South Australia’s, Western Australia’s and Tasmania’s IT&T needs – with particular attention given to the corporate and Government sectors.
His immediate previous role was Director, Voice & Data Marketing, which saw Rob develop and maintain product capabilities for the corporate business market. Part of this role was to plan for the future of Optus Business – developing the business unit’s ‘last mile’ access strategy, and voice, data, Internet Protocol and e-solutions portfolios.
Rob began his career at AUSSAT, where he worked in various technical roles – designing and implementing communications networks via satellite.
Rob is a keen patron of the arts, a passionate AFL supporter and enjoys tennis.