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Optus launches intelligent traffic information service
09 Sep 2010

Optus announced today the launch of Optus Trafficview, a national road traffic information service designed to deliver a real-time view of traffic conditions by using live* data collected from the Optus mobile network.

Mark Mulder, Head of Digital Products, Optus Digital Media, said, "Optus Trafficview enables us to use our network intelligence to directly benefit our customers while they're on the road. The service analyses a combination of Optus 2G and 3G mobile data, looking at how fast or slow our customers are moving over time and then comparing this information to road networks."

Optus Trafficview uses a technology called Cellular Floating Vehicle Data (CFVD) to generate traffic information by anonymously processing vehicle data information from the Optus mobile network.

This service enables Optus mobile customers to stay one step ahead of traffic congestion, with access to traffic maps, alternative travel routes and to sign up for SMS traffic incident alerts in Sydney, Melbourne and Brisbane.

Optus mobile customers can go to http://trafficview.optuszoo.com.au to access the following features:

  • Traffic and Incident SMS Alerts: Receive SMS traffic alerts or check online for real-time traffic updates and the best alternative routes. This will allow customers to plan when to depart, choose the quickest journey and know when to change their route with personalised alerts for both regular and one-off journeys. Customers can also receive SMS incident alerts if their usual journey time is expected to take longer than the standard drive time†.
  • Traffic Overview: Offers an instant overview of current traffic conditions. Customers can view traffic incidents, see bottlenecks and assess traffic flow all via a real-time map.
  • Presents Alternative Routes: Using live-data feeds, Trafficview advises changes en-route and offers alternate travel routes to help customers get to their destination faster. Customers can receive traffic updates with suggested routes, direct to their smartphone device.
  • Save Journeys: Customers also have the ability to receive up to 1,000 SMS alerts monthly on up to 30 saved journeys.

Optus is offering mobile customers a free 14 day trial of the Trafficview service. Following the trial period, customers can choose the package that best suits their driving needs. For example, regular commuters can access the service for $3.99 per month and receive up to 1,000 SMS alerts or occasional drivers can have the flexibility of using a pay-as-you-go service charged at 55 cents per alert.

To access Optus Trafficview customers need to have either a 3G compatible‡ handset or a mobile phone with GPRS capability and an XHTML browser.

Customers can cancel their subscription at any time by visiting the Trafficview website, texting the word "STOP" to 19933988 or by calling Optus Customer Service.

All traffic information is aggregate anonymous data with no customer identifiers.

Media contact:
Siobhan Quinn
Optus Corporate Affairs
Tel: (02) 8082 8432

*There may be up to 6 minutes delay on live feeds to your mobile.
†Only available in Sydney, Melbourne & Brisbane.
‡Not all handsets will be compatible with the content selection on the site. With 3G (2100 MHz) handset, coverage available in Optus 3G coverage area. Requires Dual Band (2100/900 MHz) handset in Optus Dual Band areas, see www.optus.com.au/coverage for more details.