Optus announced today that customers in metropolitan Perth will be able to enjoy Optus' 3G products and services from 1 July 2006.
From Bedford to Carlisle and Perth Airport to Northbridge, customers will benefit from Optus' unique 3G offerings including: Instant Messenger (IM) on their mobile, MyZooNow, an intuitive information portal and Optus Wireless Connect, a datacard offering seamless roaming on laptops.
"We are pleased that Optus customers in Perth can now enjoy the benefits of 3G technology. Optus 3G offers customers a new and simple mobile experience - faster speeds and new video features that change the way consumers use their mobile phones," Warren Hardy, Managing Director, Optus Consumer said.
Available to Perth customers is an always-on Instant Messaging (IM) service allowing users to have the same user experience on their mobile as on their PC.
Optus is also unveiling a new interface called "MyZooNow" - an active, intuitive portal where information is continually updated and pushed to mobile handsets. MyZooNow gives a level of personalisation not seen before.
Also available is Optus Wireless Connect - the first Australian datacard to offer seamless roaming across GSM, 3G and WiFi networks.
Mobile services include high quality video streaming, new film clips and music which can be downloaded to the handset directly. Making 3G video calls1 will be simple, allowing customers to video call to any mobile network in Australia and 29 mobile networks internationally.
"An increasing number of customers, new and existing, are purchasing 3G handsets and 3G plans. We expect this trend to continue as the form factor and battery life of 3G phones improve.
"Customers are also enjoying Optus' exciting content with music being the most popular content pack. A significant percentage of customers are also purchasing more than one content pack.
"We have seen significant take up of the "pushed" personalised content messages to Optus MyZooNow and greater than expected downloading of MSN Instant Messenger across 2G & 3G," Mr Hardy said.
The 3G service is also having a marked impact on Optus' business customers with Optus small and medium sized business customers seeing rapid growth in the take-up of Optus Wireless Connect.
To deliver 3G to the market, Optus has worked with a number of partners including ABC, Azure, Bullant, Comverse, Legion, LogicaCMG, MultiMap, Ninemsn, Nokia, Nortel and Soundbuzz to bring the best of the best in technology devices and content to our customers.
Optus previously launched its 3G footprint in Canberra, Sydney, Melbourne, Brisbane and the Gold Coast and will continue a progressive roll out in Adelaide and Perth till mid-2007.
The Optus difference, MyZooNow
Optus' 3G service features MyZooNow, a unique handset 'homepage' that displays information a customer has specifically requested. Fifteen individual content channels allow customers to personalise across work and play modes.
Users can set up different preferences for work hours and after-work hours which will switch automatically. This means customers can have information such as stock quotes, currency news or breaking news pushed to their mobile while they are working; or LiveTV, music and entertainment in their spare time.
MyZooNow is powered by two new network systems. The first is a content management system (CMS) which actively searches the web for breaking news from Optus' content providers. The system filters the alerts against users' personalised settings and only pushes relevant information to the handset. CMS also provides the new search functionality for both MyZooNow on 3G and Optus Zoo on the GSM network.
The second is a location based services (LBS) server which enables the network and certain content services to identify the location of the customer. LBS powers the FindA service (maps and directions) and can be used to automatically change the MyZooNow mode based on the location of the user.
Mobile Instant Messaging (IM)
Optus offers Instant Messaging on two platforms: NineMSN and Yahoo!7. IM is a popular and personalised way of communicating across all age groups and 3G makes it as efficient on the mobile as through the PC with the added benefit of being able to talk to buddies wirelessly.
Optus Wireless Connect
Optus Wireless Connect operates seamlessly on 3G, GSM and WiFi so that the customer's device will select the best available Optus access method and automatically connect the user.
Optus Wireless Connect offers corporate and government customers access to their private networks and enterprise applications in a secure environment while on the run, which will improve productivity and efficiency.
Pricing - 3G mobile services
Optus has a great range of offers, benefits and plans to suit everyone. Customers can experience Optus 3G on four capped plans: $49, $59, $79 and $89 or on Optus 'yes' plans.
Small to medium businesses can also take advantage of a great offer of 20c calls for 10 minutes between their fleet. Businesses can benefit from the Business $149 cap with minimum spend of $149 with an included cap value of $1,000.
Pricing - Optus Wireless Connect services
Four plans will be available for small to medium businesses, corporate and government users, and consumers.
- $29.95 plan (75MB data downloads) per month*
- $39.95 plan (200MB data downloads) per month*
- $79.95 plan (500MB data downloads) per month*
- $129.95 plan (1.5GB data downloads) per month*
Optus 3G handsets
Optus offers the following 3G handsets:
- Nokia N70
- Sony Ericsson K600i
- Sony Ericsson W900
- Samsung Z140
- Samsung Z500
- Samsung Z510
New handsets will be added to the range continually. Subsidised handsets are available on capped plans.
1 Use of Optus 3G Service, including Video Calling are only available with compatible handsets and Optus 3G SIM card within 3G coverage area.
Note to the Editor:
On 19 November 2004, Optus and Vodafone were the first mobile operators in Australia to finalise an agreement to build and operate a joint national 3G radio network. The initial build-out of more than 2,000 base stations covering the six major capital cities is scheduled to be complete by March 2007.
Optus Corporate Affairs
Tel: +61 2 9342 5302
*Excess usage per MB charged at $0.50