Optus announced today it will bring some of Australia’s most popular music tours directly to the Australian youth market starting with Australia’s favourite electro pop rockers the Rogue Traders.
The Rogue Traders kick off their Australian tour in April and the Optus Rogue Traders Under 18's Soundcheck initiative will give young Aussie fans aged from 14 to 171 the chance to see Australia’s favourite band in a fun and safe environment as they warm up for their national tour.
“These shows will give young fans the opportunity to experience live music in a safe environment especially designed for them.
“This is also an example of Optus’ ongoing commitment to regional Australia, with our first band the Rogue Traders taking part in this initiative in Tweed Heads and Coffs Harbour,” said Michael Smith, Optus Consumer Group Marketing Director.
Most live music events are traditionally designed for an older demographic meaning younger audiences sometimes miss out. Optus Rogue Traders Under 18's Soundcheck will allow younger audiences to see their music idols up close and personal and give them the opportunity to ask the band questions and win a chance to meet them face to face.
The first Optus Rogue Traders Under 18's Soundcheck will take place on Saturday 3 May 2008 at Billboard in Melbourne. Limited Tickets for the Optus Rogue Traders Under 18’s Soundcheck are priced at $22 + booking fee and are on sale now. For more information on how to buy tickets please refer to www.optusunder18.com.au.
1 The Optus Rogue Traders under 18s soundcheck is an event strictly for 14-17 year olds (unless otherwise stated). Optus and its Promoters will ensure each soundcheck event adheres to specific security requirements to ensure the safety of its customers.
Media contact for all Optus Rogue Traders Under 18’s Soundcheck enquiries:
Leila Sabbagh - Bang Public Relations - 02 9018 2222 - leila@bangpr.com.au
For further information regarding the Rogue Traders “Better In The Dark” Australia tour contact:
Mel Murray - Chrissie Camp Publicity - 0432 295 028 - info@ccpublicity.com.au
Note to Editor:
- Optus Rogue Traders Under 18's Soundcheck tour dates:
o Sat 3 May 2008 - Billboard, Melbourne VIC
o Sun 11 May 2008 - Thebarton Theatre, Adelaide SA
o Sat 17 May 2008 - Big Top Luna Park, Sydney NSW
o Fri 23 May 2008 - Coffs Harbour Ex-Services Club, NSW
o Sun 25 May 2008 - Twin Towns, Tweed Heads NSW
o Wed 28 May 2008 - Tivoli, Brisbane QLD
- Patrons must present Photo Identification or Proof of Age to gain entry to Optus Rogue Traders Under 18's Soundcheck
- For more information on tickets and for a list of FAQ’s on the Optus Rogue Traders Under 18's Soundcheck please refer to www.optusunder18.com.au