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OPTUS ONE80PROJECT - Australian drama online, on mobile, on TV
13 Sep 2006

Optus, MTV and Sony Ericsson today announced OPTUS ONE80PROJECT, a national competition to inspire writers, directors and producers to create a three-minute pilot and script, primarily for mobile. Entrants are invited to create and submit a short pilot for a drama, suitable for watching via mobile phone, internet and TV. Both the public and an expert panel of judges including screenwriter and film director, Artistic Director, Company B, Neil Armfield will choose the winning entries, which will then be produced and developed by the MTV production team into full-length dramas that will be shown on MTV in Australia.

Showing their support for local creative and production talent, the OPTUS ONE80PROJECT encourages aspiring writers, directors, producers and actors to get inspired and develop their creative ideas.

Calling all entrants

OPTUS ONE80PROJECT offers the next generation of filmmakers the chance of a lifetime. To take advantage, entrants must simply submit a three-minute pilot with script or concept that is suitable for viewing on mobile phones, internet and TV.

Competition entries opened on 11 September 2006 and close on 24 November 2006. Suitable entries will be featured on the Optus ONE80PROJECT website (www.one80project.com.au), the ZOO mobile portal and on MTV. A shortlist of 10 entries will be selected as finalists from which two winners will be chosen – one by the public and the other by the judging panel.


The public will be encouraged to vote for their favourite drama pilot and proposal via a short code from their mobile or the event website: www.one80project.com.au. Voters can download the 10 short-listed pilots to their phone via WAP or stream the entries from the OPTUS ONE80PROJECT website or www.optusnet.com.au. Sony Ericsson mobile phones and event tickets, and DVD Handycam camcorders and BRAVIA LCD TVs from Sony will all be up for grabs as votes are cast over eight weeks, from 1 December 2006 until 26 January 2007.


The four-strong judging panel will be headed by leading Australian screenwriter and film director, Artistic Director, Company B, Neil Armfield. The judges will be looking for a creative and innovate pilot that suitably lends itself to multi-platform distribution.

The pilots from the 10 finalists will be screened at the OPTUS ONE80PROJECT Festival on 28 January 2007, after which the two winning entries will be announced. The 10 finalists also each receive a Sony Ericsson K800i mobile phone.

The two winners will each gain access to MTV Australia's production facilities and with guidance from MTV's production experts and an executive producer, they will shape their idea into a full-length multi-platform drama. The final products will be shown on MTV and will be accessible via OptusNet and the Optus Zoo portal.

"OPTUS ONE80PROJECT aims to nurture and drive the enthusiastic creativity of local budding writers, directors and producers," said Michael Smith, Group Marketing Director, Optus Consumer. "We know there is a big community of ardent drama fans out there and OPTUS ONE80PROJECT is a great avenue through which they can channel their creative energies."

"MTV is all about celebrating creative talent - wherever it originates - and we thrive on being able to provide young Australians the chance to showcase their ideas," said Dave Sibley, Managing Director, MTV Australia. "Better still, this is a truly multi-platform project with TV, mobile and online working in a genuinely complementary way."

"Making and watching drama is a personal business, and everyone has their own feelings about what should be produced and how it should be directed," said Sony Ericsson Marketing Manager, Josh Oxspring. "With Optus ONE80PROJECT, we are giving creative people a great opportunity - to make their very own drama that can be viewed through the convenience of their mobile phone."

To find out more about OPTUS ONE80PROJECT and how to enter, log onto www.one80project.com.au.

For further information:

Tracy Monkman: (02) 9342 5302

Samantha Goodman: (02) 9955 1822
Stenmark Organisation

Bel Boyce, (02) 9921 0292

About Optus

Optus is an Australian leader in integrated communications - serving more than six million customers each day. The company specialises in a broad range of communications services including mobile, local, national and long distance telephony, business network services, internet and satellite services and subscription television. For more information please visit www.optus.com.au

About Sony Ericsson

Sony Ericsson Mobile Communications serves the global communications market with innovative and feature-rich mobile phones, accessories, and PC-cards. Established as a joint venture by Sony and Ericsson in 2001, with global corporate functions located in London, the company employs approximately 6,000 people worldwide, including R&D sites in Europe, Japan, China and America. Sony Ericsson is the global title sponsor of the Women's Tennis Association, and works with the Association to promote the Sony Ericsson WTA Tour in over 80 cities during the year. For more information on Sony Ericsson, please visit www.sonyericsson.com

About MTV

MTV Networks International includes the premier multimedia entertainment brands MTV: Music Television, VH1, Nickelodeon, TMF (The Music Factory), VIVA, Paramount Comedy and Game One seen in 442.9 million households in 170 countries and 28 languages via 121 locally programmed and operated TV channels and 95 Web sites. The company's diverse holdings also include interests in television syndication, digital media, publishing, home video, radio, recorded music, licensing & merchandising and two feature film divisions, MTV Films and Nickelodeon Movies. MTV Networks is a unit of Viacom International Inc. (NYSE: VIA, VIA.B).