Three businesses that customers love

Opinion Paper

Opinion Paper | Three Transformations


Achieving an outstanding customer experience is not easy. It's a long, challenging journey, according to three keynote speakers at Optus Vision 2014.

Attendees at Optus Business' annual conference heard from:

Rachel Slade, General Manager of Transformation and Delivery at Westpac, about how the bank has adapted its bricks and mortar branches for the digital age.

Mark Hassell, Chief Customer Officer at Virgin Australia, about how the airline transformed to cater for a greater range of customers.

Vicki Brady, Managing Director, Customer at Optus, about how the telco transformed its consumer business to have a singular focus on customers.



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