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In the changing workplace, businesses today are looking for smarter ways to work. Forward-thinking businesses are moving beyond simply mobile data and email, into mobile apps for improved efficiency, increased productivity, customer engagement and workforce collaboration.

Mobility has become so important it is no longer just an IT responsibility, and should sit within your overall business strategy. Whether you're in IT, HR, Operations, Sales or Marketing, or anyone who can see the power of a mobile app to make your company more productive, efficient and mobile, the App Space is your place.

The App Space will keep you up-to-date with the latest business mobile app innovations, technologies and case studies, and connect you with other forward thinkers in our online forum. It's where you can communicate and interact with others to bring your ideas to life using pre-packaged or customised solutions - the App Space is where you can think, learn and create.

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According to The Optus Future of Work Report, June 2011, over the next five years the majority of IT specialists expect tablets and mobiles to increase productivity and flexibility for business. IT and HR departments are also expected to work more closely as collaboration and a business's IT become critical to the future workforce.

Register now and join the discussion in the App Space Forum and get an immediate headstart. The first 10 to register will receive a free workshop with an app expert. For terms and conditions, click here.

The most successful business mobile apps improve communication and collaboration. It's appropriate then that the creation of your app should actually start with communication and collaboration - and the place to do that is the App Space Forum. It's where you can share your ideas, experiences or questions with other like-minded thinkers, Optus Business experts and our partners. Register now to join the discussion.

A Day in the Life.

See how mobile apps can improve your company's performance in a typical day. The video shows how an app can help different departments work together, plus various functions including CRM, social media and blogging, mobile learning, video-conferencing and dashboard meetings.

Whole of business.

According to the recently published Optus Future of Work Report, both IT and HR rated themselves as the main drivers of their organisation's vision after their senior leadership team. The reality is that every business unit plays an important part in the functioning of a company.

To create a mobile strategy and successfully deploy an app, IT, HR, Operations, Sales and Marketing first need to understand each other's point of view.

"I'm looking for solutions that help me define our mobility strategy and reduce the cost, and effort of implementing it."

Solutions that drive cost and time efficiencies:

  • Mobile Device Management
  • Mobile Device Security
  • Strategic and Operational Consulting

"I'm looking for solutions that will help me create a culture of highly engaged, productive and motivated employees."

Solutions that drive employee engagement:

  • Mobile CRM/ERP - Mobilise the Admin of Leave and expense approvals
  • Mobile Learning - Mandatory compliance training
  • Crisis Communication for OHS

"I need a solution that will reduce my headcount and overheads, allow me to be more accurate on forecasting the cost and quantities of material and improve our service levels."

Solutions that drive improved efficiency and effectiveness:

  • Machine2Machine
  • Mobile Learning
  • Crisis Communication
  • Mobile CRM/ERP
  • Mobile Forms
  • GPS Intelligence Solutions
  • Email SMS
  • Business Messaging Solutions

"I need a solution that will help my sales teams sell more effectively, reduce sales cycles, increase the size of deals and increase the close ratios."

Solutions that help your sales team sell more effectively:

  • Mobile File Management
  • Mobile CRM/ERP
  • Mobile Learning
  • GPS Intelligence
  • Mobile Forms

"I need a solution that will make my marketing dollars work harder for me and achieve a higher volume of better qualified leads."

Solutions that make your marketing dollar work harder for you to drive revenue and growth:

  • Machine2Machine - e.g. Digital Signage
  • Mobile Marketing
  • Mobile File Management
  • Business Messaging Solutions

Working with us.

Depending on your business needs and appetite for change, you can choose a more tactical or strategic approach when you're creating an app. Let us know how your business works, and together with one of our mobility partners, we can develop customised solutions. Alternatively, you can choose a pre-packaged solution.

The tactical approach: start small, reduce the risk and prove the benefit quickly.

Not every mobile apps project has to be big, long and involved. If you're beginning your mobility journey and don’t want to take it all on, you may want to run something within your own department or pilot a small project. Alternatively, you have a particular problem you want to fix and you want to drive a result quickly.

Options with a tactical approach:

  • Pre-packaged solutions – e.g. Mobile File Management, Mobile Forms, etc.
  • Stand-alone solutions with a cloud back end – no need for systems integration.
  • One mobile platform.
  • Leverage an Opex cost centre.
  • Convert your tech fund into innovations fund to kick of a pilot or run a mobility workshop.

Next steps.

Contact us on 02 8986 3262 or email theappspace@optus.com.au to arrange a meeting with an Optus Business Representative to discuss your options.

The strategic approach: transform your business through mobility.

Transform the way you do business through mobility. If you have a mobility strategy, are planning one, or have experimented with smaller mobility projects and are looking for a truly integrated approach. For this project to get off the ground you need a business case and a solid ROI.

Options with a strategic approach:

  • Strategic and operational consulting.
  • Best practice for app development and deployment.
  • Policy development.
  • Custom application development and integration with back end systems.
  • Building the business case and ROI.

Next steps.

Contact us on 02 8986 3262 or email theappspace@optus.com.au to arrange a meeting with an Optus Business Representative to discuss your options.

Case Studies.

Apps for business.
Apps for customers.

Jim's Antennas.

Jim's Antennas, an Australia-wide TV antenna service and repair business, needed to move away from a paper-based system of quoting, reporting and invoicing to have real-time access to financial reports and back-office systems for its mobile field technicians whilst out on site. With the help of Optus Business, Jim's Antennas created an app tp streamline all of these internal processes.

Gadens.

Gadens Lawyers' mobile strategy focuses heavily on building and maintaining the relationship between its staff and clients. Keeping staff connected to the office regardless of where they are operating from is a key driver. In a legal firm the issue of keeping on top of email communications is even more important than being in voice contact. To achieve this Gadens Lawyers worked with Optus Business to create an app to improve communication between staff regardless of their location.

Tennis Australia.

With more than 5,000 staff moving around the site, keeping track of their location and being in contact is crucial to the event's success. During the past seven years, Optus Business has formed a great working partnership in order to help Tennis Australia achieve this.

Copyworld.

Copyworld needed to accurately capture data entries from its technicians. The answer was a customised digital pen solution that captures data in real time. The information is then transmitted over the Optus Business mobile network.Download the paper

Konica Minolta.

Konica Minolta wanted to take a proactive approach to customer service. The Optus Wireless IP VPN telemetry solution allows Konica Minolta to extend its business boundaries away from its offices by remotely tracking the functioning of its Multifunctional Digital Imaging Devices.Download the paper

Partner Program.

The Optus Business Mobility Application Partner Program gives you the security and strength of Optus Business, together with the focus and innovation or the best mobility application developers.

Platinum partners.

Airloom is a leading mobile technology firm that offers strategic development, systems integration and more. This cutting-edge company is renowned for building strategy-driven mobile technology that delivers measurable results.

Mobilise IT is a highly specialised organisation focused on helping companies improve business productivity and process efficiency by using the latest mobile technology. Mobilise IT provides services; software and infrastructure that help its customers create an efficient and effective mobile workforce.

Gold partners.

Philology Pty Ltd is among the top App Development Partners of Optus Business. They are an Australian-based global technology research consultancy, who specialise in developing innovative solutions that harness the latest mobile technology.

Ad.IQ has accessible solutions tailored to the needs of the global mobile market. It operates a hosted, globally scalable multi-channel platform, and delivers millions of SMS, MMS, voice, Mobilenet and email messages each day for its enterprise and government customers.

Colleagues Information Solutions transforms the way organisations collect, manage, use and apply data. The company enables customers to combine digital pen and paper technologies with customised information management systems, to improve the speed and efficiency of the way field service personnel and mobile workforces gather information.

Delv has established itself as a key provider of remote access and mobility solutions within the enterprise level of federal government. Delv professional consultancy services help organisations adopt wireless and remote access solutions as well as delivering core ICT solutions across and organisation.

Entwined Solutions offers a number of products including Qbit and the Application messaging service (AMS). Qbit is a location-based GPS Intelligence solution that delivers real-time information about people and assets in the field, and AMS lets businesses easily send, receive and share their business data with their mobile staff.

InContext Solutions specialises in helping businesses enhance their overall operational effectiveness using the latest mobility process solutions. They will help you from concept to result with services like operational assessment, process improvement, systems implementation, skills transfer and the mobility app SwishDocs.

Key Options Technology provides end-to-end enterprise, business and education technology solutions and integration. The company's services include software and hardware integration and management; and mobile application development, deployment, support and training. It specialises in developing applications for and managing iOS and Android devices.

MSC Mobility reduces the cost and effort of deploying and managing a mobile environment by managing and supporting the mobile technology, operations and users. It does this through a range of services including enterprise mobility management, enterprise mobility platform, professional services and enterprise mobility application services.

BigTinCan develop custom solutions for enterprise and government customers globally, offering new ways of marketing products, improving the productivity of internal processes and systems. Our solutions allow you to integrate your business to the external world through mobilisation in a secure environment, allowing you to keep in touch with your customers and staff using the power of the smartphone. With over 3 million downloads of a range of applications (MAM / Secure Content delivery / Event Information/ GPS integration), across a variety of different smartphone platforms (including iPhone/iPad, BlackBerry and Android), BTC have successfully delivered apps to users in more than 40 countries.

Whispir delivers cloud-based, multi-channel communications solutions that help organisations to manage critical, event driven and daily operational communications. Message can be sent simultaneously via SMS, voice, email, web, mobile and social media.

Established in 2001 and with offices in Sydney, Brisbane, Adelaide and Los Angeles, Mnet Group is one of Australia’s leading full service mobile companies, providing enterprise, government and media clients with end to end mobile solutions. Mnet delivers a full suite of mobile services including strategy consulting and solution design, systems integration, mobile application and mobile web development, mobile marketing, trade promotions and content integration.

Interested in becoming a partner?

If you're an apps developer and would like to join our Partner Program, please call an Optus Business Representative on 02 8986 3262 or email theappspace@optus.com.au to arrange a meeting and apply for selection.

Knowledge share.

The mobile apps industry is highly dynamic. New opportunities, discoveries and technologies are opening up every day. To keep you up-to-date and inspire your thinking, Optus Business experts and our partners will regularly post new ideas and information in this hub.

The Optus Future of Business Report.

Understand the context in which digital technologies are transforming Australian businesses and demonstrate how businesses can be more responsive to customers. Identify what the role of the decision maker is in all lines of business - including IT, Finance and Marketing - to implement these digital strategies and to do so effectively and efficiently. Download the paper

The Future of Business is Social, Digital and Mobile.

Understand how technologies and changing customer expectations are driving new ways of interaction.

Media Release: Optus Business mobilises the enterprise with new mobility offerings.

Optus Business has launched new offerings to help customers secure their mobile workforce and better respond to customer mobile usage trends. Read the media release here.

Media Release: Optus Research shows customers demand businesses go digital.

Digital innovation is key to drive growth. Read the media release here.

The Optus Future of Work Report.

The future of work in Australia is flexible, collaborative and mobile. Understand the factors that are redefining how and where we work. Download the paper

Mobile Working by Philip Parker.

A storm of trends and technologies is set to reshape the Australian workspace. Learn how your business can stay on top of the trends. Download the paper

The Social Enterprise by Mike Reddie.

Social media and collaboration technologies are revolutionising the way Australians interact at work and at home. Download the paper

The BYOD Dilemma

Allowing employees to bring their own smartphones, tablets and other devices to the office may be attractive to organisations that want to offer more flexible working conditions and improve productivity. But before proceeding, decision-makers should undertake a rigorous cost-benefit analysis to make sure a so-called 'bring your own device' policy is appropriate for their organisation. Download the paper

The Wireless Alternative

Wireless technologies are increasingly being used for business functions and areas that traditionally depended on fixed-line services. Download the paper

Contact us.

While you're creating your mobile app.

To find out more, please call us on 02 8986 3262 or email theappspace@optus.com.au to arrange a meeting with an Optus Business Representative. You can also contact an Optus Representative and experts in the App Space Forum.

After you've created your mobile app.

Optus remains your point of contact, even when specialist partners are engaged. If necessary, the Optus Business Premium Mobile Technical Support team will escalate your fault to the partner and manage the issue through to resolution.

End user support.
End users requiring support with using their mobile service, including actions such as turning on voicemail should contact 1300 133 334 Monday to Friday 8:00am to 7:00pm (AEST).

Technical support.
For assistance with service or software faults or technical difficulties, if you have Optus Premium Managed Services contact your assigned service desk, otherwise call 1800 200 487 Monday to Friday 8:00am to 6:00pm (AEST).

General account enquiries.
For assistance with billing or account details, if you have Optus Premium Managed Services please call your assigned service desk, otherwise 1300 300 314 or Fax 1300 301 523 Monday to Friday 8:00am to 7:00pm (AEST).