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Optus builds a bridge to more affordable mobile data roaming

1 March 2012

Optus today launched Bridge DataRoamUnlimited packs, a first-of-its-kind offer for Australians, giving travellers unlimited data roaming in selected Asia destinations. Available in two simple options, Optus is giving customers peace-of-mind when staying in touch with family and friends from overseas.

As one of the founding members of Bridge Alliance, Asia Pacific’s leading and largest mobile alliance, Optus will give customers the choice of a three or five day pack for their selected destination with an unlimited amount of mobile data allowance. Destinations include Hong Kong, Indonesia, Malaysia, Philippines, Singapore, South Korea, Taiwan and Thailand.

Starting at $27 for a three day pack, the Bridge DataRoamUnlimited packs give Optus customers less to worry about when using data roaming on their smartphones to research recommended restaurants, navigate their way through a foreign city, update social networks and more. Those staying in one city longer than three days can purchase a five day Bridge DataRoamUnlimited pack for $40.

Gavin Williams, Consumer Marketing Director, Optus said, “We know Australians depend heavily on the internet to organise their travel and stay in touch whilst overseas.”

“Optus is committed to giving Australians more choice and control when it comes to managing mobile spend and the Bridge DataRoamUnlimited packs offer our customers peace-of-mind when going online overseas. We will continue to look for ways to offer best value roaming deals for our customers in other popular destinations around the world.”

Bridge DataRoamUnlimited packs are only available on selected Bridge Alliance networks and are allocated to a single participating Bridge Alliance network . Optus customers will need to manually select the relevant network when they arrive at the overseas destination to ensure that they do not roam on non-Bridge Alliance networks.

  Bridge DataRoamUnlimited 3 Days Bridge DataRoamUnlimited 5 Days
Validity period Three days Five days
Price $27 $40
Included Data Unlimited Unlimited

Once the pack has expired, customers will be charged standard data roaming rates of $0.15/KB (minimum 10KB) or $15.36/MB for Bridge Alliance members’ networks.

In coming months, Optus’ Bridge DataRoamUnlimited packs will also extend to other Bridge Alliance members’ destinations such as Macau and India.

Media contacts:
Danny Wong/Jacqui Christie
Optus Corporate Affairs
(02) 8082 7850

iThe Bridge DataRoamUnlimited packs (BDR) are only available for eligible Consumer Optus GSM Mobile customers. AutoRoamTM must be active on the user’s account before they can use the BDR. The $27 BDR provides 3 days and the $40 BDR provides 5 days of unlimited data roaming on the participating Bridge Alliance members’ network destination from date of activation. The included days are based on consecutive, calendar days in the selected destination. Any unused days cannot be rolled over. One pack per eligible network destination. Data usage on an ineligible network destination and past the BDR expiry date will be charged at standard data roaming rates. Provisioning date is based on Australian Eastern Standard Time. Manual network selection must be selected and used by customer. Optus reserves the right to withdraw or change the BDR at anytime, without prior notice. For more information see www.optus.com.au.