1 October 2011
One in four Australians admit to making excuses to check sports scores on their mobile
With Australians gearing up for the footy finals this weekend and the A-league season about to kick-off, a new survey commissioned by Optus uncovers the lengths sports fans will go to keep up to date with live scores when they can't watch a game.
According to the survey, more than 80 per cent of Australians – 86 per cent of men and 77 per cent of women – regularly check the footy score on their mobile. While most appear comfortable checking their phone openly in public, one in four (27 per cent) admit to making an excuse to take a quick peek at how their team is doing.
Excuses ranging from needing to go to the loo (20 per cent), making an important call (10 per cent) and going to a meeting (7 per cent) were high on the list for mobile savvy Australian sports fans.
While work is the most popular place for Australian men to duck out and check the score on their mobile (31 per cent), male respondents admitted to checking the footy score during dinner (22 per cent), on the toilet (20 per cent) and even in the middle of a conversation (13 per cent).
Some have even been known to check how the game is going while they’re in bed with their partner (11 per cent), when they’re at a wedding (9 per cent), even on a date (6 per cent) highlighting that there is not a lot which will deter Australian men from getting a real-time update on their favourite football team.
On average Australian men and women check the score on their mobile 5.7 times during a game. Victorians are most eager to stay up to date, checking their phone an average of 6.8 times. Respondents from New South Wales and the ACT checked the score 5.8 times while Queenslanders sneaked a peek an average of 4.6 times during a match.
Media contacts:
Kelly Evans
Bang PR
(02) 9018 2222
0424 028 010
kelly@bangpr.com.au
Thom Landers
Bang PR
(02) 9018 2222
0431 635 588
thom@bangpr.com.au
About the survey:
The survey was conducted by Lonergan Research between 23 and 26 September 2011. 1,004 Australians aged 18 years and over participated in the online survey.