Optus is one of the first in the world to launch the navigation savvy Garmin-Asus A10 smartphone
Optus announced today that it will be one of the first mobile operators in the world and the first in Australia to deliver the navigation savvy Garmin-Asus A10 smartphone to its customers from 7 June 2010.
The Garmin-Asus A10 is a dual band device (900Mhz/2100Mhz) that offers customers two devices in one, combining an advanced Android smartphone with a state-of-the-art Garmin navigation device, suitable for both in-car and pedestrian navigation. The smartphone offers Garmin's premium navigation services including access to a huge range of maps and map updates, Fuel Search offering the location of the nearest petrol stations (with pricing details) and access to over 30,000 apps now available via Android Marketplace.
Austin R. Bryan, Marketing Director, Optus Consumer said, "GPS devices are hugely popular in Australia but until now we haven't seen a combined navigation and mobile phone solution that provides the detail and quality of stand alone GPS units.
"Partnering with Garmin allows us to deliver a first class navigation system to our customers on an awesome Android smartphone and at $0 upfront on an Optus 'yes' Social $29 plan (over 24 months#) – it's a steal!
"With Garmin's unique navigation functionality combined with Optus' value packed plans, we're confident that our customers will love using this device to help make those every day tasks that little bit easier," said Mr Bryan.
Matt DeMoss, National Sales and Marketing Manager Australia, Garmin-Asus said "The new A10 navigation savvy smartphone really gets to grips with all the location based services and the thousands of applications available through the Android™ market. With the Garmin-Asus A10, users have access to an array of popular social media applications to ensure they keep in touch with what's going on with friends and family, in the palm of their hand.
"Because the A10's navigation functionalities are deeply integrated into the device, users can, for example, navigate to an address, which is stored in an email, text message, on a web site or in the contact list. On request, the A10 will even navigate users to a location where they have previously taken a geo-tagged photograph with the integrated camera or one that has been downloaded from Panoramio," said Mr DeMoss.
The A10 is ready for in-car navigation and hands-free calling straight out of the box as it comes with a powered audio windscreen mount that magnifies the volume of the device's voice commands and any incoming calls helping to keep drivers safe. Detailed maps are also preloaded on the A10 so that customers can receive turn-by-turn, voice-prompted navigation without the delay of waiting for third party maps to download from a server.
For those times when walking is the best way to go, the A10 is ideal for city navigation because of its bright, 3.2-inch HVGA touch screen, electronic compass and long-lasting 1500mAh battery. As with other Garmin-Asus Android-powered devices, the A10's GPS capabilities are optimised to ensure that customers have the best location and navigation experience a smartphone can offer.
Competitively priced, the Garmin-Asus A10 is available to consumers for $0 Upfront on the 'yes' Social $29 plan over 24 months# (including 200MB^ of data per month) and to small business customers for $0 Upfront on the 'yes' Business Complete $49 plan over 24 months# (including 500MB^ of data per month).
'yes' Social and 'yes' Business Complete plans all provide unlimited* access to Facebook®, MySpace, Twitter and YouTube. Optus' 'yes' Social plans offer generous data allowances for email and web browsing, calling and SMS value, plus unlimited* access to Facebook®, MySpace, Twitter and YouTube.
The 'yes' Business Complete plans allow business customers to communicate more effectively with their customers via social networking, while managing their messages and emails, quickly, easily and on the move. Optus' 'yes' Business Complete plans also offer unlimited* voicemail and unlimited standard national SMS> on the $59# and above plans over 24 months plus unlimited access to some popular social networking sites such as Twitter and Facebook®.
For more information on Garmin-Asus please visit www.garminasus.com.
Optus Corporate Affairs
Tel: (02) 8082 7850
GolinHarris on behalf of Garmin
Tel: 61 2 9944 4494
Terms and conditions:
*Optus Mobile Fair Go Policy™ applies.
With a Dual Band (2100/900MHz) handset, coverage in Optus Dual Band areas. For details, see www.optus.com.au/coverage.
#Cancellation fees apply. Minimum total cost for 'yes' Social $29 Plan is $696, for the 'yes' Business Complete $49 Plan is $1176, for the 'yes' Business Complete $59 Plan is $1416.
^Excess usage of $0.10 applies per MB. Facebook® is a registered trademark of Facebook Inc. YouTube is a registered trademark of Google Inc.
> Only applicable for standard SMS and MMS sent and received within Australia. Excludes international, premium, group and email SMS and MMS and Instant Messaging. Unreasonable use is excluded. Optus Mobile Fair Go Policy™ applies.
Optus is an Australian leader in integrated communications. The company specialises in a broad range of communications services including mobile, local, national and long distance telephony, business network services, internet and satellite services an subscription television. For more information please visit www.optus.com.au.
Garmin-Asus is a co-branded strategic alliance that enables Garmin Ltd. and ASUSTeK Computer Inc. to combine their complementary resources to develop world class LBS-centric mobile phones.
About Garmin Ltd.
The global leader in satellite navigation, Garmin Ltd. and its subsidiaries have designed, manufactured, marketed and sold navigation, communication and information devices and applications since 1989 – most of which are enabled by GPS technology. Garmin's products serve automotive, mobile, wireless, outdoor recreation, marine, aviation, and OEM applications. Garmin Ltd. is incorporated in the Cayman Islands, and its principal subsidiaries are located in the United States, Taiwan and the United Kingdom. For more information, visit Garmin's virtual pressroom at www.garmin.com/pressroom.
ASUS is a leading company in the new digital era, with a broad product portfolio that includes notebooks, netbooks, motherboards, graphics cards, displays, desktop PCs, servers, wireless solutions, mobile phones and networking devices. Driven by innovation and committed to quality, ASUS designs and manufactures products that perfectly meet the needs of today's home and office users. ASUS won 3,268 awards in 2009, and is widely credited with revolutionizing the PC industry with the Eee PC™. With a global staff of more than 10,000 and a world-class R&D design team, the company's revenue for 2009 was US$7.5 billion. ASUS ranks among BusinessWeek's InfoTech 100, and has been on the listing for 12 consecutive years.
ASUS is a registered trademark of ASUSTeK Computer Inc. Garmin is a registered trademark of Garmin Ltd. or its subsidiaries.
Google, Google Maps, Gmail, YouTube, Android and Android Market are trademarks of Google, Inc.
All other brands, product names, company names, trademarks and service marks are the properties of their respective owners. All rights reserved.
Notice on forward-looking statements:
This release includes forward-looking statements regarding Garmin Ltd. and its business. All statements regarding the company's future product introductions are forward-looking statements. Such statements are based on management's current expectations. The forward-looking events and circumstances discussed in this release may not occur and actual results could differ materially as a result of known and unknown risk factors and uncertainties affecting Garmin, including, but not limited to, the risk factors listed in the Annual Report on Form 10-K for the year ended December 26, 2009, filed by Garmin with the Securities and Exchange Commission (Commission file number 0-31983). A copy of Garmin's Form 10-K can be downloaded at www.garmin.com/aboutGarmin/invRelations/finReports.html. No forward-looking statement can be guaranteed. Forward-looking statements speak only as of the date on which they are made and Garmin undertakes no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events, or otherwise.