Free live streaming of the Seven Network’s Australian Open broadcast on Optus 3G mobile
Optus announced today a partnership with the Seven Network to live stream Seven's official broadcast of the Australian Open 2009 tennis direct to mobiles, keeping fans across the hottest sport action during January.
Mark Mulder, Optus General Manager Content and Portals said, "We are very excited to launch this unique and innovative service for our customers. When Optus 3G mobile customers are out and about, they will now feel like they are courtside via their mobile.*
"Customers are increasingly using their mobile to stay up-to-date with sports, news and finance. Live streaming the Australian Open is another example of Optus offering leading technology and rich content for its customers.
"As well as the live streaming of Seven's coverage, Optus customers can access video highlights, Coach Roche video tips, player profiles and news, schedule of play, results, tournament information and downloads including wallpapers and mobile games," Mr Mulder said.
With the mobile streaming exclusive to compatible Optus 3G mobile customers, users simply need to visit Optus Zoo and click on the Sport icon or SMS 'Tennis' to 966 to subscribe. Optus Pre-Paid mobile customers will be charged a 22c flagfall to click the link in the reply message and per data session.
"The service will have two video news bulletins across the tournament, covering the day and night sessions so customers can catch up on the wins and losses and shots of the day as they travel to and from work or during their lunch break," Mr Mulder said.
Additionally, Optus customers can enjoy the Australian Open Scoreboard, player profiles, video highlights and games via the online site at www.australianopen.optus.com.au
"We are proud to continue our support of the Australian Open in 2009 as official partner and official telecommunications provider for the fifth consecutive year.
"This partnership has enabled us to launch this exciting service exclusively for our mobile customers so they can experience prime tennis coverage in the palm of their hand, in real time.
"We are delighted to be working with Seven to extend coverage of one of the biggest events this summer to our customers," Mr Mulder said.
Kurt Burnette, Seven Network Director Of Sales said, "We are extremely pleased to have the continued support from Optus as a network broadcast partner and look forward to working with them to ensure a very successful summer involving a campaign first - the streaming of Seven's Australian Open Tennis coverage live to Optus mobile," he said.
Media contact:
Melissa Clare or Tracy Monkman
Optus Corporate Affairs
Tel: (02) 8082 9021 / (02) 8082 5302
Note to Editor:
As the official Australian Open 2009 telecommunications provider, Optus business customers at the Australian Open and over 300 journalists in the Media Workroom have access to the internet via high speed broadband.
Optus also provides a large mobile phone fleet to ensure the Tennis Australia crew stay connected throughout the Open.
* Your handset must be 3G compatible with an internet browser and media player to access Video clips and Live Streaming content within the Australian Open site and GPRS compatible to access the remainder of the site. Not all handsets will be compatible with the content selection on the site. Live Streaming is not available on the Apple iPhone. Only available to customers within the Optus 3G /HSPA or GSM coverage areas and is subject to network availability. Live Streaming is only available within the Optus 3G/HSPA coverage areas. See www.optus.com.au/coverage for more details. Standard data browsing and downloading charges apply to navigate to the Australian Open site from Optus Zoo main menu. Optus Pre-Paid mobile customers will be charged a 22c flagfall per data session. 966: No charges apply to SMS 966 until 28 February 2009. You must have a compatible handset to receive a WAP push message. Full terms and conditions available at www.optuszoo.com.au/mobile.