Optus announced today an exciting partnership with MySpace.com, to offer Optus mobile customers exclusive access to the MySpace Mobile Service from 1 August 2007 on their handset and via the Optus Zoo portal.
Optus mobile customers will be the first in Australia to experience this new level of interactivity with exclusive access to MySpace Mobile for three months following the launch.
MySpace.com is a social networking service that allows members to create unique personal profiles online in order to find and communicate with old and new friends. MySpace currently has 3.8 million profiles and, as of June 2007, is growing on average at a rate of 7900 new profiles a day.
Optus has worked closely with MySpace.com to customise the site to suit a mobile device. MySpace's rich suite of mobile features includes viewing and editing profiles, searching and adding friends, networking, blogging and mobile alerts. Information posted on MySpace.com will also be instantly reflected on both the mobile device and on the web site.
Mike Smith, Optus Consumer, Group Marketing Director said "Optus is a leading innovative brand for youth and partnering with MySpace is a perfect fit to meet the needs of our customers.
"People are connecting with their friends online more and more and the mobile phone is all about keeping in contact. We wanted to give our customers the flexibility to keep up-to-date with their online world by having MySpace in the palm of their hand.
"Optus customers will be able to blog, view profiles, search, add, request friends, manage their mail and update their profile anytime on their mobile handset.
"Customers will be impressed with the amount of services we have mirrored and transformed into a mobile friendly user interface. Customers will be able to use MySpace on their mobile phone, anywhere they have mobile coverage," Mr Smith said.
"Our partnership with Optus adds an exciting new dimension of connectivity for our users, this new level of interactivity for MySpace.com users makes it even easier for our online community to stay connected with friends,” said Rebekah Horne, General Manager, Fox Interactive Media.
MySpace services available to Optus mobile customers include:
- Login/Logout: Provides a secure connection into the MySpace database using a basic login function.
- Blog: Read and review blog entries from any MySpace account and post blogs from the mobile device to the web site.
- View Friends: View the friend list of any MySpace profile.
- Add Friends: Add and accept friend invitations on the mobile device.
- Searching: A search function is available.
- Viewing Photos: View photos on MySpace profiles.
- Profile Details: View profile details of any MySpace account page and edit profile details of personal user accounts.
- Post Comment: Post comments or "kudo's" from the mobile device to the referenced MySpace account.
- Read/Manage Mail: Read personal MySpace mail account.
- Networking: Post networking category information in line with the existing MySpace online functionality.
MySpace, a unit of Fox Interactive Media Inc., is the premier lifestyle portal for connecting with friends, discovering popular culture, and making a positive impact on the world. By integrating web profiles, blogs, instant messaging, e-mail, music streaming, music videos, photo galleries, classified listings, events, groups, college communities, and member forums, MySpace has created a connected community. As the first ranked web domain in terms of page views*, MySpace is the most widely-used and highly regarded site of its kind and is committed to providing the highest quality member experience. MySpace will continue to innovate with new features that allow its members to express their creativity and share their lives, both online and off. MySpace's international network includes localized community sites in the United States, the United Kingdom, Japan, France, Germany, Australia, Ireland, Spain, Italy, Mexico, Canada, Netherlands, New Zealand, Sweden, Austria, and Latin America.
Optus Corporate Affairs
Tel: (02) 9342 5302
Tel: 02 9288 7286
Mob: 0424 246 484
*Among the top 2000 domains comScore Media Metrix, May 2007. For more information on comScore Networks, please go to http://www.comscore.com.