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Mobile email just scratching the surface
31 Aug 2005

The number of mobile email users is set to rise. An Optus survey found that while only one in 20 working Australians currently has access to mobile email, one in four regard it as extremely useful or essential.

The survey revealed that amongst the full time employed, four per cent currently had mobile access to work email via a handheld mobile device and six per cent via a laptop either via a mobile connection or using WiFi at wireless hotspots.

"The survey confirms that Australia has only scratched the surface in terms of mobile email. There is a four-fold gap between those that have mobile email today and those that see it as extremely useful, or essential to their work," said Paul Kitchin, Director of Marketing, Optus Business.

Of respondents, 26 per cent rated mobile email access via a handheld device as extremely useful, or essential. This compared to 23 per cent via a laptop with mobile connectivity and 24 per cent via a laptop with wireless (WiFi) connectivity.

"The attraction is constant connectivity. With digital devices such as laptops and PDAs always-best-connected via wireline and wireless networks we are enabling people to access information and email from anywhere, at any time - without ever having to sit down at a desktop computer," Mr Kitchin said.

One in three (34 per cent) of respondents accessed work email from home with more than one in two (58 per cent) rating such access as extremely useful, or essential. At work, fewer people regard email access as extremely useful or essential than have access to it.

Access to work email in Australia

Graph

Note to editors:

The survey was conducted by TNS over the two days in July 2005 and included responses from 334 adults in full or part time employment and who used email as part of their work.

For more media information:
Luisa Ford
Optus Corporate Affairs
Phone: +61 2 9342 5045