Optus - About Optus - Target Under 40’s

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Target Under 40’s

Below are examples of our 3 Segments under 40 who use Optus MyZoo.


Aged 14-17 Make up 6% of the Australian Consumer Market 8% of the segment have a product with Optus	Aged 18-24 Make up 11% of the Australian Consumer Market 15% of the segment have a product with Optus	Aged 25-40 Make up 11% of the Australian Consumer Market 13% of the segment have a product with Optus
Optus Segment Performance % of Australian Consumer Population % of Optus Base	Optus Segment Performance % of Australian Consumer Population % of Optus Base	Optus Segment Performance % of Australian Consumer Population % of Optus Base

Character profiles and images are not specific to any individual Optus customer. The images are representative of the character profiles only and are stock photos.