Mobile
Creative must be supplied in all five sizes.
Optus encourages the use of more than one creative in campaigns to ensure freshness and allow for further optimization.
To maximize click thrus for animated banners be sure to include the main advertising message in the first frame of the animated image.
Please also supply text to be used as a link under the banner. The text must be no longer than 25 CHAR including spaces.
Mobile Banners
| Static Mobile Banners | Pixels | Format | File Size |
|---|---|---|---|
| Smartphone | 320x53 | .jpg .png .gif | <10 KB |
| Extra Large | 300x75 | .jpg .png .gif | <7.5 KB |
| Large | 216x54 | .jpg .png .gif | <4.5 KB |
| Medium | 168x42 | .jpg .png .gif | <3.0 KB |
| Small | 120x30 | .jpg .png .gif | <1.5 KB |
| Animated Mobile Banners | Pixels | Format | File Size |
|---|---|---|---|
| Smartphone | 320x53 | .gif | <10 KB |
| Extra Large | 300x75 | .gif | <7.5 KB |
| Large | 216x54 | .gif | <4.5 KB |
| Medium | 168x42 | .gif | <3.0 KB |
| Small | 120x30 | .gif | <1.5 KB |
Expandable Mobile Banners
| Small Collapsed banner | Pixels | Format | File Size |
|---|---|---|---|
| Smartphone | 320x53 | static .gif .jpg .png, animated .gif | <10 KB |
| Extra Large | 300x75 | static .gif .jpg .png, animated .gif | <7.5 KB |
| Large | 216x36 | static .gif .jpg .png, animated .gif | <4.5 KB |
| Medium | 168x28 | static .gif .jpg .png, animated .gif | <3.0 KB |
| Small | 120x20 | static .gif .jpg .png, animated .gif | <1.5 KB |
Must have one call to action (i.e. expand)
| Small Expanded Banner | Pixels | Format | File Size |
|---|---|---|---|
| Smartphone | Determined by width of small collapsed banner. No height restriction |
static .gif .jpg .png, animated .gif | <10 KB |
| Extra Large | static .gif .jpg .png, animated .gif | <7 KB | |
| Large | static .gif .jpg .png, animated .gif | <4.5 KB | |
| Medium | static .gif .jpg .png, animated .gif | <3 KB | |
| Small | static .gif .jpg .png, animated .gif | <1.5 KB |
Must contain ‘click to collapse’ indicator, One Call to Action (ie collapse)
| Large Expanded Banner | Pixels | Format | File Size |
|---|---|---|---|
| Smartphone | Determined by width of small collapsed banner. No height restriction |
static .gif .jpg .png, animated .gif | <35 KB |
| Extra Large | static .gif .jpg .png, animated .gif | <35 KB | |
| Large | static .gif .jpg .png, animated .gif | <35 KB | |
| Medium | static .gif .jpg .png, animated .gif | <35 KB | |
| Small | static .gif .jpg .png, animated .gif | <35 KB |
Must have one call to action (i.e.link to site)
Notes:
1. Total file size maximum of 55kb
2. One action per banner
3. Formats:
a. Static
i Static
ii Gif
iii PNG
b.Animated
i Gif
Online
| Static / Animated Banner | Pixels | Format | File Size |
|---|---|---|---|
| Medium Rectangle | 300x250 | .jpg .swf .gif | 40 KB |
| Skyscrapper | 120x600 | .jpg .swf .gif | 40 KB |
| Leaderboards | 728x90 | .jpg .swf .giff | 40 KB |
| Side Panels | 130x1200 (each panel) | .swf & back up .jpg/.gif | 40 KB (each panel) |
| Strip Ad | 429x43 | .jpg .swf .gif | 25 KB |
| Text Link | 15x15 | .gif | 5 KB |
| Expandable Banner/th> | Pixels | Format | File Size |
|---|---|---|---|
| Medium Rectangle | 300x250 | .swf | 40 KB |
| Expanded Panel | 600x350 | .jpg .swf .gif | 100 KB |
For further details on specifications please contact us.