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StrategyIn an ever-changing telecommunications market it is vital that Optus stays one step ahead of the competition. This is where our small but dedicated strategy teams come in.

The strategy teams are accountable for evaluating and developing future strategies designed to drive improvement in profit and performance.
The teams identify specific business actions leading to strategic differentiation and superior customer satisfaction.

Another crucial function of the strategy teams is to undertake strategic analysis of the competitive environment and emerging business opportunities. They evaluate technology from a commercial perspective and develop alternative strategies for Optus’ future.